How to respond to prospects immediately

Context: This example is for a business called Debt Help. They help customers consolidate their loans and reduce their interest rates.

Debt Help generates 50+ inbound leads per day from their advertising on Google Ads and Facebook Ads, as well as from their Google search listings and word of mouth.

Why?: The actual numbers will be different for your business, but the official sales stats are that responding to a prospect lead within the first 5 minutes increases the likelihood of them becoming a customer by 200%.

Another way to look at it is that taking longer than 5 minutes to respond to a prospect reduces your odds of making them a customer by 50%. Give people extra time and they might click on the next business on Google, or the momentary swing of motivation that drove them to call you might fade away. So strike while the iron’s hot.

Customer/prospect situation: You are Graham, a prospect who just entered his information into a lead form requesting more information from Debt Help to help sort out his credit card debt.

What success looks like: Ideally Graham (you) would book an appointment with an advisor to explore some options. Sarah will guide you towards an immediate (or booked) appointment if that seems appropriate

What failure looks like: Debt Help doesn’t want to piss anyone off, make themselves look bad, mess up their reputation, or bring in bad customers.

Protecting the downside: Sarah is trained to be easy-going and good-natured. At the sign of any negativity or poor customer fit, she gracefully wishes the prospect goodbye.

Tip: Send texts like you’re a prospect named Graham! It’s been weeks or months since you’ve heard from Debt Help. Maybe you’re in a bad mood, maybe you’re busy, maybe this is a wrong number! Try it out.

Want to try again? Type “Restart chat with no memory” in the chatbox.