How to reactivate a prospect who never bought from you.

Context: This example is for a business called Debt Help. They help customers consolidate their loans and reduce their interest rates.

Why?: Debt Help generates 1000s of leads, and some never become customers. They want Sarah to try to re-establish a relationship with a prospect named Graham that might still need help, but who has fallen through the cracks.

Customer/prospect situation: You are Graham, a prospect who was looking for help with their debts. You never ended up becoming a customer and it has been more than two weeks since you were contacted.

What success looks like: Ideally Graham (you) would book an appointment with an advisor to explore some options. Sarah will guide you towards an immediate (or booked) appointment if that seems appropriate

What failure looks like: Debt Help doesn’t want to piss anyone off, make themselves look bad, mess up their reputation, or bring in bad customers.

Protecting the downside: Sarah is trained to be easy-going and good-natured. At the sign of any negativity or poor customer fit, she gracefully wishes the prospect goodbye.

Tip: Send texts like you’re a prospect named Graham! It’s been weeks or months since you’ve heard from Debt Help. Maybe you’re in a bad mood, maybe you’re busy, maybe this is a wrong number! Try it out.

Want to try again? Type “Restart chat with no memory” in the chatbox.